Oiselle Spring 23 Collection

2023
Location—Palos Verdes, CA

Oiselle Spring '23 Collection
Creative direction and graphic design

Oiselle's theme for Spring '23 was the Freedom of Flight. I played an integral role in the the conception and execution of the theme, traveling to Southern California to produce and creative direct the photoshoot. Subsequently, I designed all the visual components essential for the launch.

Photography—Cortney White

Deliverables

I used these photos to design our Spring '23 launch materials for a wide range of marketing channels—website, email, paid ads, and organic social media. Hand-painted type adds an organic feeling to the graphics, creating a sense of freedom and breathing life into the marketing collateral.

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